#makegood? If anyone can… ADCAN can

#makegood? If anyone can… ADCAN can

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Last week saw the great and good of the creative industry converge at The Mill for the the third installment of the ADCAN Awards – an annual competition, which champions unsigned creative talent by giving them access to industry leaders, and provides charities and social enterprises with original content to help promote their cause.

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Unlike other awards ceremonies, should the camera have cut to the nominees as the Grand Prix was announced, hoping to catch flashes of disappointment across the faces of those not taking the top prize, it would be rather missing the point and would probably not be the case, for the ADCAN Awards is all about supporting and nurturing young talent all in the name of incredible causes, as the Hashtag (which on the night was trending on Twitter) states #makegood.

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ADCAN Founders Dan, Deborah and Brydon

Founded by creative and production veterans, Brydon Gerus, Dan Heighes and Deborah Casswell to provide a platform for new talent they felt was missing in the industry. Leading production companies Rattling Stick, Partizan and Nexus, not only judged the work but continued to champion talent with industry speed dating sessions and workshops.

The filmmakers were given four briefs, provided by four incredible causes to choose from. To give the evening extra significance representatives from the charities introduced the films made for their cause. Hearing Nordoff Robbins, Streetbank, The Girlhood and CALM talk was not only inspiring but made the work of the filmmakers all the more impressive. Each of the shortlisted films had managed to get to the heart of the charity’s work and I for one am not ashamed to admit that my eyes failed to remain dry throughout the screenings.

It was laughter however that won on the night for Klaas Diersmann and his film (T)HUGS for CALM, The Campaign Against Living Miserably – a charity which aims to challenge perceptions of masculinity in light of the growing number of male suicides. Capturing the need for young men to feel comfortable to talk about their problems and doing so in an accessible way won Klass the Grand Prix for best film and the biggest laugh in the room on the night.

Klass also won the innaugral Peoples Choice Award. Designed to allow supporters of the ADCAN Awards to have their say, guests on the night were encouraged to cast their votes and as a result discussion continued into the night on which film was deserving of this new award, meaning the work remained very much centre of attention, how very ADCAN!

2016 ADCAN Awards Winners

Our involvement with ADCAN from its inception meant there was a lot of pride in the advances the event has made, we work with some of the very best talent in industry and so it feels very natural to help play a part in ushering in the next generation.

There was a barnstorming finish to the evening as Chaka Sobhani, CCO of ad agency Leo Burnett gave a keynote address, telling all of the assembled talent that above all else, just go out and ‘make things’. The ADCAN Awards are doing just that as they continue to #makegood.

Check out the 2016 winners’ videos here https://adcanawards.com/winners.

By Mike Goward, Account Executive at Franklin Rae

SUPER BOWL: IT’S ALL ABOUT THE ADS

For me, and I’m sure a lot of people in the media and content industry, the Super Bowl has nothing to do with football – or as I call it Rugby with 80s shoulder pads. Quite the opposite actually, it’s all about the ads, or what my US readers would refer to as commercials. Similarly to all the commotion at Christmas, where we wait to see what the brands can come up with. The Super Bowl is even better as brands endeavour to be extremely clever with the theme.

This year an advertising slot for the Super Bowl reached the epic cost of five million dollars per 30 seconds. You can only imagine the pressure in creative brainstorms to come up with an idea worthy of that hefty price tag!

So, as usual brands chucked the three C’s at the Super Bowl; Celebs, Cash and Creativity. However some of the most interesting campaigns didn’t bother blowing five million, and instead chose to use the event theme to speak to their audiences on the relevant and most popular social platforms.

For example, Gatorade launched a ‘sponsored lens’ for Snapchat on Super Bowl Sunday achieving a staggering 100 millions views! The ad allowed users to dunk themselves with a Gatorade container over their selfies – a genius idea really. Of course top celebs including Serena Williams were involved in the ‘Gatorade Dunk’ to drive engagement, as part of her on-going partnership with the brand.

I mean I may not be London’s authority on advertising but what I do know is sometimes less is more, and being creative or successful doesn’t always need the five million dollar slot.

 

“ SUPER BOWL: IT’S ALL ABOUT THE ADS” – Rhiannon Hardy, Account Manager at Franklin Rae

ADCAN Awards – a creative platform for good

ADCAN Awards – a creative platform for good

The inaugural ADCAN Awards ceremony took place this month at London’s Framestore. As proud sponsors, Franklin Rae joined ADCAN partners Nexus, Partizan, Rattling Stick and fellow sponsors The Mill, Work, Wave and Arri Media in celebrating the shortlisted entries. The awards night reflected the spirit in which ADCAN was established, with industry experts, participating charities and competition entrants all emanating much enthusiasm for the scheme and the promising talent it showcased.

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