Franklin Rae Case Studies

Magic Light Pictures

The Client


Magic Light Pictures makes imaginative entertainment for audiences, families and children worldwide. The company directly manages the production, licensing, global distribution and marketing for brands such as The Gruffalo and Stick Man. It runs an international merchandising programme for both brands, with hundreds of licensees and products.

The Objectives


  • Communicate Magic Light’s success in building classic, ever green brands such as The Gruffalo on an international scale
  • Raise Magic Light’s profile at key upcoming markets and industry events
  • Position its spokespeople as industry leaders

The Results


Through licensing announcements, thought leadership, profiling and speaker opportunities, Franklin Rae has created a campaign that both celebrates and demonstrates the success Magic Light has had with its ever green kids brands

We have generated coverage in publications such as the Guardian, TBI, Worldscreen, C21, Kidscreen, Animation Magazine, Broadcast and market publications such as the MIPDaily

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