Franklin Rae led the publicity campaign for the third series of Roughcut TV’s BAFTA nominated mockumentary People Just Do Nothing as it returned to BBC Three. The campaign gave us an opportunity to engage and expand on the current viewership, and with the show repeating on BBC Two, widen the appeal beyond its traditional demographic.
- Generate awareness of the launch of series 3 on BBC Three in conjunction with the second series repeat on BBC Two
- Drive viewership of the show on both channels
- Build on the show’s existing fan base and drive new viewers to watch series 2 and 3
- Highlight the fantastic writing and production talent associated with the programme, eg. Steve Stamp and Allan Mustafa, alongside Roughcut TV’s Jon Petrie and Ash Atalla
The campaign achieved a significant uplift in consumer awareness for the both series and secured consistently strong editorial coverage across all target consumer press outlets. Our efforts supported the third series of this cult comedy in sustaining strong viewing figures throughout its run culminating in a record high on its finale.