Franklin Rae Case Studies

Roughcut TV

The Client


Co-founded by Ash Atalla and Tim Sealey, Roughcut TV is the leading comedy production company in the UK, responsible for creating returning hit TV series such as Cuckoo, Trollied, I Live With Models and People Just Do Nothing. Franklin Rae was contracted to generate recognition in the UK and US TV trade press for Roughcut’s programming and creativity whilst communicating its success and expansion into new areas.

The Objectives


  • Increase Roughcut TV’s international profile as a leading producer of high quality scripted content
  • Communicate and leverage domestic and international commissions
  • Build the profile and generate recognition for its founders and creative team
  • Introduce new divisions, including branded content and film to the industry

The Results


Franklin Rae’s ongoing PR engagement has resulted in an uplift in industry awareness for Roughcut TV and its production slate, strengthening its position as a trailblazer in creating comedy with broad appeal. The company is regularly quoted and is a recognised resource for industry comment in all target top tier UK and international press such as Broadcast, C21, Television Business International,  Variety, The Guardian and The Hollywood Reporter. The increased profiles across the executive team has resulted in opportunities to speak at a number of key TV markets and conferences around the world, discussing the company’s ambitions and the latest industry trends..

Asha Atalla

Asha Atalla, Managing Director of Roughcut TV

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