Franklin Rae Case Studies

Zuku

The Client


Zuku is the first triple play service and region-wide satellite pay TV service in East Africa. Owned and managed by the Wananchi Group, a leading provider of cable and internet services for the continent.

The Campaign


Franklin Rae was asked to communicate the company’s position as:

  • The leading triple play provider in East Africa
  • A successful home-grown African broadcaster investing high-quality local content
  • A respected broadcaster in the international TV market
  • An African media success story supporting and developing local talent and industry

The Results


All communications produced excellent exposure for Zuku across the full range of international and African trade press. Franklin Rae secured 39 pieces of coverage with 100% positive tone. The overall reach for print coverage achieved between May 2013 and May 2014 spanned 46,000 readers internationally. Online news and features amassed in excess of one million monthly unique users throughout the period. We gave on the ground support at MIPCOM, MIPTV and DISCOP Africa.

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