We welcomed Molly Flemming, news reporter at Marketing Week, to our Press Room this month. Covering FMCG, food and drink, charities, energy, gambling, travel and leisure, Molly has a keen eye for a story in the marketing and creative industries. She tells us all about the top campaign topics of the moment and what brands are looking out for.

 

What are you writing about at the moment?

At the moment I am writing quite a bit about brand purpose. With the plastic debate and #metoo movement I think brands are starting to realise the importance of being socially responsible – be that about the environment, mental health or other important issues.

What are the headlines everyone’s talking about at the moment?

For some time brands have been talking about how to make the most of data with the rise of digital. But the Cambridge Analytica scandal and GDPR mean there’s even more interest around how companies are using data. It’s a huge talking point.

What is your biggest frustration as a journalist?

I think that from a personal perspective you always feel as though you could be doing more or writing more and you have to learn to switch off. Professionally? When people are so media trained that they lose any ability to speak naturally, which makes it harder to interview them and get a good quote.

What are you watching at the moment?

RuPaul’s Drag Race season 10 has started, so my Friday nights are devoted to that until it ends.