The ADCAN Awards is a not-for-profit initiative centered on generating awareness for deserving causes, while championing creative talent and providing aspiring filmmakers with invaluable access to leading industry figures and organisations. ADCAN challenges unsigned creatives from across the UK to select a brief from one of four participating charities and create a 30 second film that promotes its cause in a unique and dynamic way.
Franklin Rae were tasked with communicating the initiative’s identity as a creative platform to help aspiring filmmakers get exposure within the industry as well as a means for films to be made that will do some good and connect filmmakers with charities and production companies looking for the next top talent.
Key objectives of the campaign included:
- Driving submissions for the ADCAN awards
- Raising awareness of the fact that ADCAN is an initiative for good – connecting charities with aspiring filmmaking talent
- Amplifying ADCAN’s key messages
- Helping to establish a social media presence for the initiative
Franklin Rae secured press coverage in both traditional and non-traditional press outlets, including The Evening Standard, Huffington Post, Televisual Magazine, Little Black Book, Shots.net, Young Creative Council, Stage & Screen Insider, Gorilla Film Magazine, Soho Soho, Stash Media & Hiive.
Franklin Rae established ADCAN’s social media platforms, creating and implementing a strategy across both Facebook and Twitter.
Since the awards, three of the shortlisted finalists have secured employment with creative companies Partizan and Rattling Stick.