Nexus Studios

Nexus Studios

The Client

Nexus Studios is one of the world’s leading, creative production and interactive storytelling studios. With an award-winning roster of directing talent across animation, live-action and interactive media, Nexus is at the forefront of producing innovative storytelling via traditional and emerging mediums such as virtual and augmented reality. Their work ranges from Cannes Grand Prix and Gold Lions winning commercials, to Oscar nominated short form content and Grammy nominated and MTV Award winning music videos. Franklin Rae has been working with Nexus since 2013 and has been integral in increasing the company’s international profile and reputation.

The Objectives

  • Position Nexus as a directional hub of creative innovation
  • Build the profile of its directors
  • Announce Nexus’s priority commissions throughout the year
  • Increase brand awareness and recognition in the UK, US and Asia

The Results

Franklin Rae’s PR activity has helped position Nexus as one of the most creative multi-disciplinary studios in the world. They are consistently featured as a producers of highly creative and innovative content in premium marketing, advertising, design and technology press in the UK, US and Asia such as Campaign, Creative Review, Source Creative, Stuff and Skwigly.

Through a carefully selected schedule of press announcements and placement of thought leadership articles, our work has strengthened Nexus’ reputation amongst their target audience for producing original, high quality content across a broad spectrum of media. Recent PR engagement for Nexus’ augmented reality app, The Gruffalo Spotter, achieved widespread coverage in trade, consumer and international press, including a leading Chinese publication Q-Daily. This level of exposure generated new commercial partnership opportunities with organisations such as The Pace Gallery London and a high profile speaking position at MIPTV.

Collaborating closely with the client, FR devised a strategic programme of news and features in the local Asian press to introduce Nexus to the Asian market and support business development in the region.