The Client

Franklin Rae handled the programme publicity for the sixth series of the UK’s longest running comedy, Trollied, on Sky1.  Produced by Roughcut TV, the much-loved show has a stellar ensemble cast, supported by brilliant character-led storylines, writing and production. The challenge in promoting the series was that Trollied is not only a returning show, but one that has returned a previous five times. In general the press prefer to focus on introducing new programmes and series to viewers and readers.

The Objectives

  • Drive viewership to the sixth series of Trollied on Sky 1
  • Highlight Roughcut TV as the creator & producer of Trollied,  the UK’s longest running comedy on Sky
  • Communicate the shows ongoing appeal

The Results

Despite Trollied being in it’s sixth series, the programme publicity campaign successfully achieved 113 pieces of coverage across broadcast, national print, online and regional press including Radio Two, Lorraine, The Sun, The Times, The Daily Mail, The Guardian, Metro, Sunday Brunch, Radio Times, Closer and New , reaching a print circulation of almost 60million and with a media value of almost £500,000. This contributed to Trollied’s successful run on Sky1,  driving sustained viewership across the series and re-inforcing it’s perennial appeal.