Nexus Studios

Nexus Studios

The Client

Nexus Studios is one of the world’s leading, creative production and interactive storytelling studios. With an award-winning roster of directing talent across animation, live-action and interactive media, Nexus is at the forefront of producing innovative storytelling via traditional and emerging mediums such as virtual and augmented reality. Their work ranges from Cannes Grand Prix and Gold Lions winning commercials, to Oscar nominated short form content and Grammy nominated and MTV Award winning music videos. Franklin Rae has been working with Nexus since 2013 and has been integral in increasing the company’s international profile and reputation.

The Objectives

  • Position Nexus as a directional hub of creative innovation
  • Build the profile of its directors
  • Announce Nexus’s priority commissions throughout the year
  • Increase brand awareness and recognition in the UK, US and Asia

The Results

Franklin Rae’s PR activity has helped position Nexus as one of the most creative multi-disciplinary studios in the world. They are consistently featured as a producers of highly creative and innovative content in premium marketing, advertising, design and technology press in the UK, US and Asia such as Campaign, Creative Review, Source Creative, Stuff and Skwigly.

Through a carefully selected schedule of press announcements and placement of thought leadership articles, our work has strengthened Nexus’ reputation amongst their target audience for producing original, high quality content across a broad spectrum of media. Recent PR engagement for Nexus’ augmented reality app, The Gruffalo Spotter, achieved widespread coverage in trade, consumer and international press, including a leading Chinese publication Q-Daily. This level of exposure generated new commercial partnership opportunities with organisations such as The Pace Gallery London and a high profile speaking position at MIPTV.

Collaborating closely with the client, FR devised a strategic programme of news and features in the local Asian press to introduce Nexus to the Asian market and support business development in the region. 

Gravity Road, The Design Museum

Gravity Road, The Design Museum

The Client

BAFTA-winning creative agency, Gravity Road is renowned for creating content that consumers want to spend time with. Over the past two years, Franklin Rae has handled the company’s corporate PR communications and in 2016 we were tasked with promoting the agency’s role in re-launching the Design Museum following its relocation to Kensington High Street. The aim was to raise awareness of Gravity Road’s imaginative campaign which incorporates film, social media and out-of-home elements.

The Objectives

  • Leverage the project win by creating engaging press material to generate interest among key media
  • Cement the key message; Gravity Road produces superior and quality content
  • Position Gravity Road as a creative agency with big screen potential
  • Promote the aim of Gravity Road’s campaign to get people excited about design

The Results

Franklin Rae managed the promotion of the launch event for the new Design Museum, unveiling Gravity Road’s iconic film ‘The Museum That Never Closes’ to key media, creative, and design press.

The over-arching PR strategy encompassed a schedule of press announcements marking key developments in the campaign, from winning the initial contract with the Design Museum to announcing the launch of the film, and promoting the wide-range of creative elements. These were covered widely in core media, such as The Drum, Design Week, Campaign, Shots and Creativity.

Franklin Rae was able to successfully leverage key partners such as Sir John Hegarty, who sits on the board of trustees at the Design Museum to secure a high profile media interview, which lead to a print and online feature in The Drum. Following the successful re-launch of The Design Museum, Franklin Rae continues to establish Gravity Road as a highly creative, integrated agency that creates and delivers on consistently innovative and dynamic content. 

Arrow Media

Arrow Media

The Client

Arrow Media is a fast-growing independent production company that specialises in creating high quality and innovative content across TV, film and digital media; from long-running series to big ambitious projects such as BAFTA-nominated theatrical documentary Sherpa and RTS winning Live from Space.

The Objectives

  • Increase Arrow Media’s international profile
  • Position Arrow Media as an established innovator of TV, film and digital content for UK and international broadcasters
  • Communicate and leverage domestic and international commissions
  • Build the profile of its founders and creative team, positioning them as industry leaders

The Result

Arrow Media is regularly mentioned within the UK and international press. Its founders and executive producers also speak at a number of key markets and conferences, and are often quoted on the latest industry trends.

We have secured coverage across a number of UK, US and international publications such as: Broadcast, C21, Deadline Hollywood, Realscreen, Televisual, Variety, MIP Daily and Media Guardian.

Magic Light Pictures

Magic Light Pictures

The Client

Magic Light Pictures makes imaginative entertainment for audiences, families and children worldwide. The company directly manages the production, licensing, global distribution and marketing for brands such as The Gruffalo and Stick Man. It runs an international merchandising programme for both brands, with hundreds of licensees and products.

The Objectives

  • Communicate Magic Light’s success in building classic, ever green brands such as The Gruffalo on an international scale
  • Raise Magic Light’s profile at key upcoming markets and industry events
  • Position its spokespeople as industry leaders

The Results

Through licensing announcements, thought leadership, profiling and speaker opportunities, Franklin Rae has created a campaign that both celebrates and demonstrates the success Magic Light has had with its ever green kids brands

We have generated coverage in publications such as the Guardian, TBI, Worldscreen, C21, Kidscreen, Animation Magazine, Broadcast and market publications such as the MIPDaily.

ADCAN

ADCAN

The Client

The ADCAN Awards is a not-for-profit initiative centered on generating awareness for deserving causes, while championing creative talent and providing aspiring filmmakers with invaluable access to leading industry figures and organisations. ADCAN challenges unsigned creatives from across the UK to select a brief from one of four participating charities and create a 30 second film that promotes its cause in a unique and dynamic way.

The Campaign

Franklin Rae were tasked with communicating the initiative’s identity as a creative platform to help aspiring filmmakers get exposure within the industry as well as a means for films to be made that will do some good and connect filmmakers with charities and production companies looking for the next top talent.

Key objectives of the campaign included:

  • Driving submissions for the ADCAN awards
  • Raising awareness of the fact that ADCAN is an initiative for good – connecting charities with aspiring filmmaking talent
  • Amplifying ADCAN’s key messages
  • Helping to establish a social media presence for the initiative

The Results

Franklin Rae secured press coverage in both traditional and non-traditional press outlets, including The Evening Standard, Huffington Post, Televisual Magazine, Little Black Book, Shots.net, Young Creative Council, Stage & Screen Insider, Gorilla Film Magazine, Soho Soho, Stash Media & Hiive.

Franklin Rae established ADCAN’s social media platforms, creating and implementing a strategy across both Facebook and Twitter.

Since the awards, three of the shortlisted finalists have secured employment with creative companies Partizan and Rattling Stick.