Komixx Entertainment

Komixx Entertainment

Komixx Entertainment is a new generation, entertainment rights and production company that specialises in identifying and developing IP for TV and film adaptation. Headquartered in London, and with offices in Los Angeles and Perth, Australia, Komixx produces high quality, localised content for international markets. Franklin Rae was tasked with delivering a corporate PR campaign to articulate Komixx’ approach, demonstrate its continued business growth and raise awareness of its calibre of content.

The Objectives

  • Showcase the success of Komixx’ flagship productions in kids, licensing and TV trade press and support its developing slate
  • Increase brand awareness and communicate Komixx’ USP to help extend it into other formats
  • Demonstrate Komixx’ continued success and business growth, domestically and on an international scale
  • Raise awareness of the calibre of content Komixx is developing, which spans across multiple platforms including home television, cinema, online, on-demand, mobile and live events

The Results

Komixx is regularly featured as a voice of authority within target media. Thanks to a sustained PR approach incorporating press announcements, media briefings and opinion-piece placement within kids broadcast, content and IP trade press. International awareness of its programming slate has increased significantly and extended features has seen Komixx’ animations selected as ‘hot picks’ in Kidscreen, TBI and C21 during key industry markets since 2014.

Franklin Rae has supported Komixx’ transition to scripted and teen drama, announcing a feature-length commission with Netflix and sparking international media attention from Worldscreen, Deadline Hollywood and Broadcast. Komixx is also recognised in the national media as an leading expert in its field of developing IP, recognising the company’s USP in this highly competitive landscape.

 

Hopster

Hopster

The Client

Hopster is the UK’s leading interactive TV and learning platform for pre-schoolers, offering one of the largest line-ups of U-rated kids TV episodes across mobile, tablet devices and Smart TVs. Used by over one million families worldwide, the award-winning company has been integral in making screen time safe, fun and educational for children since 2013. As the global communications agency for Hopster, Franklin Rae delivers an international corporate and creative consumer PR strategy that aligns with the company’s business and commercial objectives.

The Objectives

  • Increase Hopster’s brand, content and service awareness within trade and consumer press  
  • Increase engagement amongst new key influencers and strengthen existing influencer relationships
  • Demonstrate Hopster’s continued success and growth
  • Position Hopster’s CEO and founder as a leader in kids content

The Results

Since 2015, Franklin Rae’s ongoing PR engagement has resulted in increased visibility for Hopster within consumer and premium trade media. Our approach has successfully positioned them as a pioneering platform in the SVOD space where Hopster has become favourite for parents and teachers alike. They are regularly featured in titles including; Smallish, Prima, Guardian, TBI, Worldscreen, C21, and Kidscreen.

Hopster’s CEO Nick Walters is profiled as a leading and disruptive voice in the kids broadcast space, advocating safe and tailored content for kids. He is regularly invited to participate at leading industry events including Children’s Media Conference, MIPTV and TV Connect.

As a result of our outreach, Hopster is recognised as the leading kids learning and entertainment platform, with subscribers more than doubling from 400,000 to one million families worldwide. Our consumer activities have supported and nurtured a loyal network of followers in the blogging community reaching  millions of parents across the UK.

Kidspiration.TV

Kidspiration.TV

The Client

Independent Films is a BAFTA-winning production company responsible for some of the highest profile commercial advertising films in UK and Europe. Franklin Rae worked with the company to announce the launch of Kidspiration.TV, an original online media channel for kids. Working closely with Independent Films’ Managing Director Jani Guest and Media Strategist Laura Galloway, our expertise was enlisted to devise and execute a PR strategy to communicate Kidspiration.TV’s key messages and content offering to TV, creative and advertising trade press whilst, also highlighting Independent Films’ move into original content creation.

The Objectives

  • Position Kidspiration.TV as a commercially viable content creator, passionate about producing creative and responsible entertainment programming for children
  • Position Kidspiration.TV as a standalone brand/company with its own IP
  • Highlight Independent Films’ move into original content creation

The Results

We generated positive industry awareness for the channel as the result of a simultaneous UK and international announcement. Coverage appeared in key outlets such as Broadcast, C21, Kidscreen, Worldscreen which referenced Kidspiration.TV as an innovative and refreshingly creative offering for its intended audience. Extended features and interviews secured for the co-creators of the platform appeared within premium trade titles; The Drum, Shots, Adage and Campaign.

Leveraging on the excellent exposure of the launch, Franklin Rae secured two speaker engagements on panel sessions at the world’s leading children’s content conference, MIPJunior. This assisted Jani Guest and Laura Galloway in further amplifying Kidspiration.TV’s key messages to leading international broadcast producers, industry executives and potential brand partners.

Rastamouse

Rastamouse

The Client

In 2010 Three Stone Media brought the now much publicised Rastamouse series to the BBC’s CBeebies. The company combines emerging talent with established creative to produce unique storytelling.

The Campaign

In addition to launching the show and driving awareness for international sales, Franklin Rae was asked to:

  • Provide market support at MIPCOM to build awareness
  • Create a unique EPK including clips from the show, activity pages, PI, music and images for the consumer press to build awareness of the show in the run up to TX
  • Secure interviews with key talent, including Reggie Yates

The Result

We secured 94 pieces of coverage in consumer publications within the first month of the show airing. In addition we achieved 20 pieces in trade press across news, features, case studies, comment pieces. Our two-pronged approach to the campaign helped make Rastamouse one of the leading kids’ brands to launch on CBeebies that year and enabled the show to become an international success. Coverage appeared Kidscreen, The Sunday Times, Televisual, Licensing.biz, Worldscreen and C21 among others.