Following a competitive pitch, The Media Foundry (TMF) at Franklin Rae has been appointed to promote digital agency SYZYGY through a proactive PR programme which harnesses its role as ‘digital architects’ to its clients.
As the specialist PR agency for the marketing industry, TMF is working closely with SYZYGY to identify and drive targeted awareness of the company’s proposition and expertise in both digital media strategy and design and build capabilities. SYZYGY acts as the catalyst for brands’ digital transformation journeys across a number of sectors and key brand experience includes Specsavers, Mazda and Addison Lee.
Ita Murphy, CEO of SYZYGY, comments, “Digital marketing is leading the way for brands the world over, and the SYZYGY approach is entirely focused on making sure their messages are reaching the right person, in the most effective way, at the best possible time. We fuse data, strategic planning and digital know-how for clients, working as their digital architects to make sure they have the best possible digital blueprints and plans in place to communicate with their audiences. TMF demonstrated a great understanding of our market, our sector and our business needs, and we are excited to be working with an agency which demonstrates such passion for our business and the journey we are on.”
“SYZYGY’s brief was right in the sweet spot for TMF in terms of both its communication needs and our knowledge of the digital sector,” adds Kat Jackson, Associate Director at The Media Foundry at Franklin Rae who leads the account. “The business wants to build traction based on the knowledge and delivery which lies at its core and become recognised for its industry-leading proposition as digital architects, being able to lay blueprints for its clients’ digital futures. SYZYGY has the vision, the knowhow and the brilliant track record to drive transformative results.”
The brief with The Media Foundry at Franklin Rae started from the 1st of October.
Tessa Laws & Holly Miller at MIPCOM 2019
Aside from the sea, sand and sunshine of Cannes (tough gig), we’re buzzing from the latest we heard bubbling at this year’s show.
Here’s our top 5 talking points from MIP on the future direction of TV content:
1. Multi Generation Game
After years of infatuation with sex, drugs, and violence the next push from broadcasters looks like it will be for family focused content that encourages multiple generations to gather around the box. We heard from Ant & Dec, Stephen Mulhern and Angela Jain about the unpredicted success of ITV’s Saturday Night Takeaway spin–off In for a Penny that roots its appeal in British humour and takes its content out to UK regions, showcasing the best of the country outside the capital. Newen’s Bibiane Godfroid advocated the importance of quality storytelling, and Halle Stanford of the Jim Henson Company enthused to TBI that the success of Netflix’ The Dark Crystal was down to its ‘hopepunk’ narrative, a fantasy world where it’s cool to want to save the world and do things that better the lives of others. Wholesome content is on the up.
2. “More than just music to my ears” …podcasts are back again
More and more producers and distributors are exploring the possibilities provided by the podcast. The format is cheap, easy to make, and easy to transport to new territories. When a format isn’t on air yet, it’s often easier to turn to podcasts as they’re cheap to produce and can be sold internationally. Storyglass is Fremantle’s podcast IP developer, and its CD Rob Delamere is impassioned about the platform – in particular its dexterity for testing new formats, being cost effective and audio-only.
3. Green wave
An influx of environmental-focused content (a la Greta Thunberg) is reaching kids TV, with new content that gives younger audiences a global perspective while becoming motivated to protect the planet. Producers and broadcasters are turning their kids messaging green in an attempt to target the young eco warriors who put older generations to shame with their climate protests and calling-out of destructive practices. Programming like Pukeko Pictures’ The Wot Wots, Hello Halo’s Junk Rescue and CBBC’s Newsround is targeting the next generation of planet protectors, as this month’s TBI cites.
4. Snackable shorts
Segmented TV content that can live outside of the full programme online stabilises IP and lets it go further and to a different audience. Again with ITV’s In for a Penny, we learnt that their short game-show-style segments live on successfully within their social channels and generate thousands of views. They’re bingeable and easy to watch remotely, racking up viewer numbers and attention through their shareability. More TV content intended for social is likely to emerge as it’s a cost effective way of reaching new audiences with the same material.
5. Brands on screen
When meeting Rogan Productions’ CD and MD James and Soleta, we spoke at length about one of their specialisms, producing sponsored TV content. It creates another route for funding and inspiration so it’ll be interesting to see which brands start to recognise the value in a passion project such as a sponsored TV programme in the future.
I am very excited to be heading South to Cannes in a few days’ time. What’s not to love? Mingling with fantastically creative people; good chat and great grub and ….oh that wine. I am not a great believer in formal business doing – I prefer the more casual approach and have always thought that the best deals are done when you do not expect them. MIPCOM – or at least the vibe around it – does enable the unexpected to occur and I always think as so many meetings are impromptu and there are so many people there from across the globe, that it is impossible to discount the surprise factor in your calculations in and around the event schedule and exhibition format.
The UK indie market is certainly buzzing – Plimsoll had a well deserved and superbly impressive valuation last week on the back of the LDC investment and we now have a plethora of platforms ravenous for content to meet consumers’ demand for the evolving forms of entertainment and screen time. Private equity firms are back in the independent production sector game it seems and at a time when there is more content than ever – in many formats and over many devices – and more channels of distribution too – surely many an exciting debate and conversation to be had in and around the show’s agenda and line up of speakers.
Franklin Rae continues its longstanding great reputation in content publicity and now also includes our media and marcomms arm, The Media Foundry. Plus with my specialist legal offering for the creative industry, we really are a one stop destination for companies of all nationalities, sizes and genres looking to raise their profiles to win distribution deals or PE funding.
I am around 24/7 – please whatsapp or call me – let’s meet in Cannes +447767882759 – Tessa
On Friday 27th September, we opened the doors to our shiny new Euston Road office to both host the World’s Biggest Coffee morning for Macmillan Cancer Support and have a bit of an ‘office warming’ afternoon.
Macmillan is a charity that is very close to our hearts, so the bakers and fakers in the office were all keen to showcase their culinary skills or M&S bakery aisle knowledge to fundraise for this worthy cause.
Our spin on the coffee morning meant that our guests started arriving around mid-afternoon for tea, cakes, coffee OR prosecco and good conversation. The perfect start to the weekend.
And not a soggy bottom in sight – Paul and Prue would have been proud!
*M&S is the official sponsor of the Macmillan World’s Biggest Coffee Morning
The team had a great session with TV presenter Sabrina Grant and Jo Good at BBC Radio London, discussing the revelations and money saving tips borne from the latest transmission of Channel 4’s TV special Supershoppers.
The ladies shared their love of charity shop browsing and the merits of savvy shopping, not only from a cash perspective, but regarding sustainability benefits too. They’re looking forward to working on the next series of money saving specials from Firecrest Films this Autumn/ Winter.