Meet FR PR’s firecracker of an intern….
1. What did you learn on your first day of the internship?
The basics of how you go about putting together a media target list and the importance of doing your homework to get a media black book
2. What’s been your best or biggest London discovery?
Seven Dials Market – I absolutely LOVE this place and could not recommend it more to anyone looking for a fun place to go for some amazing food and of course the shopping and stone throw away from buzzing Covent Garden
3. Which UK media title or TV programme has become your latest media obsession?
Without a doubt Love Island which my friends back home were getting into before this trip – then when Elay & Wez came into the office for one of the agency’s clients my bragging rights back home are sky high
4. What British ‘thing’ will you take back to the US?
Putting milk and sugar in my tea. I always had my tea black and now that I have stepped into the world of a dash of milk and a spoonful of sugar, my life has officially changed and I’ve never going back. Plus the FR PR team has introduced me to mince pies
5. What Americanism will you leave behind for the FR PR team?
That the word “awesome” needs to be used around the agency more often and to mimic my accent as they do so
In this Channel 4 money saving TV special, consumer champions and presenters Sabrina Grant and Anna Richardson showcased how this annual spend is too much, and demonstrated how consumers can shave off their bills without reducing the quality of their weekly shop.
Franklin Rae got the nation’s attention to get in front of the box and soak up all the hints and tips, with the media profile for the show hitting 22 pieces of news coverage spanning TV listings and the critic’s choice pages in all the mainstream TV media in the run up to its transmission.
Alongside the great and the good of adland, on Thursday we weaved our way through the assembled Christmas light appreciation crowds on Carnaby St to BBH’s plush offices for a fresh evening of creative inspiration and pizza hosted by Contagious.
We love Contagious Live events at FR towers – punchy, inspirational, and full of innovative and thought-provoking new approaches which keep us and our thinking on our toes.
Here are our three top takeouts from the evening:
- Adland’s constant chasing of bright, shiny new things is neither big, clever, nor effective
We’ve been monitoring the marketing and advertising space for some time now, and it’s hard to miss that, as soon as a new channel, technique or platform launches, advertisers get tremendously excited about its potential.
In the introductory speech, presented in Contagious’ typically engaging way, the room learned that this approach just leads to a lot of wasted energy. Seems obvious, right? But just look at the brands pushing to jump on TikTok.
Where consumers congregate, of course brands want to jump on the bandwagon. Being first equals innovation and engagement, and reaps the standout rewards.
Well, only if the campaign is also properly targeted, well thought through, and has the right rigor behind it. If not, all that chasing of bright shiny new objects…it just tires the brand, and its marketers out. Not to mention the customers.
- Be more Blue Ocean, and less Red Ocean.
No, we’re not talking about plastic. For once.
A major element in the evening focused on challenging the rules, and making your own space to engage (the Blue Ocean) rather than struggling for space and competition among everyone else in the consumer attention bloodbath (Red Ocean, geddit?).
We saw campaigns from Burger King in Finland, breaking their own brand rules by creating a completely silent drive-thru – in recognition that Finland is a country of introverts. We learned the Nike created their own shopper experience and encouraged more trial of their new trainers’ bouncy soles by creating Reactland – a bespoke SuperMario-eque platform game where people were turned into video game players and encouraged to run and leap obstacles – all while wearing the latest Nikes.
This fusing of experience with understanding specific challenges in the lives of customers and which elements of a brand can be played with – in some cases literally – means these companies swiftly stood apart just by doing something properly different. No shouting louder just to be heard on the same platforms as competing voices.
Some would say that’s zigging when others zag. We say – you don’t need a bigger boat to find the clear blue ocean. You need to understand what makes yours unique.
- Boredom isn’t boring. It’s essential.
We won’t add to the words already blogged about bemoaning our always-on, non-stop 24/7 society. But Bruce Daisley of Twitter once again challenged our thinking by explaining the way the brain is wired, why we need time to reset, and how this impacts modern workplaces.
He particularly took us back to our childhoods, by asking us to remember the last time we were genuinely, properly bored – rather than filling our time and attention on our phones, or emails, or social, or games.
He explained we have only a finite amount of headspace and decision-making energy which our brains can accommodate in a day. Time to reset, away from constant decisions and stimulus, is vital. Without it, decision-making becomes complex or nigh impossible.
And on that note, we’re off to find some paint to watch dry to recharge our creative batteries.
The Public Relations and Communications Association (PRCA) welcomes creative industries PR and communications specialists Franklin Rae as its latest Corporate Member.
Franklin Rae is best known for its reputation working in the TV, film, and entertainment sector. It also has a dedicated division, The Media Foundry focused on providing communication solutions for the media, marketing, cultural, and professional services sectors.
Tessa Laws MPRCA, CEO, Franklin Rae, commented: “We’re excited about connecting with our industry colleagues, widening our network with likeminded PR professionals whilst also taking advantage of the great industry benchmarks and extensive training and benefits for our team on the ground every day.”
Francis Ingham MPRCA, PRCA Director General, said: “I’d like to extend a warm welcome to Franklin Rae, our latest Corporate Member. Among other things, their membership grants the access to a wealth of resources and networking opportunities, including exclusive discounts on all our training sessions and industry-wide conferences – all of which I hope they take great advantage of.”
About the PRCA
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 66 countries around the world. Representing in excess of 30,000 people, the PRCA is the largest PR membership association in the world. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.