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Building and sustaining business presence

The Comms Challenge

Our data specialist client Solidatus is a business on a mission. Last year saw it rapidly grow, scale into new industry sectors, and announce its most significant company news ever. It had never actively championed its profile before as a business on an ongoing basis and needed a PR agency which could rapidly adapt to its needs as a quickly evolving tech business, and an informed partner on data management operations for a range of industry sectors. 

What We Did

The Franklin Rae team built solid relationships between Solidatus and a range of financial services, fintech and business titles, capitalising on the platform’s unique approach in the data management space.

Our sustained campaign tapped into core themes in the news agenda for Solidatus to present its executive viewpoints on key business growth areas – regulation, business compliance, and effective management of data as a critical organisational asset for some of the world’s biggest and most complex companies.

We also developed dedicated campaign plans for every company news announcement, identifying it as the best way to communicate the significant growth milestones in the company’s expansion, which has been essential in helping them to gain  business recognition with new audiences.   

By fusing these tactics with business profiling opportunities and interviews – including detailed thought leadership articles showcasing its expertise on data management and compliance and ensuring their news reached all the right audiences – the Franklin Rae team has delivered an ongoing media profile for a growing company that helps the right people understand just who Solidatus is, and precisely what sets their solution apart in the market.

The Results

70+ articles in target press in 2020 across news, interviews, podcasts, authored articles and commentary.

Potential audience reach of over 37 million people

Coverage included dedicated support in Asia, assisting its local office, and in the US as a key market.