Launching a new property can be a stressful time, with a lot riding on its success. No one can assure a fully successful series, but at Franklin Rae we will work with you to identify story angles, talent profiles and other issues which will whet the appetite of the media before it airs.
Franklin Rae supported with raising the profile of NextUp, the world’s only stand-up comedy SVOD service to help it secure additional funding in order to meet expand its offering of original content and build its subscription numbers.
Since launch, NextUp has achieved its subscriber targets receiving 5-star average ratings across Android and iOS stores and is available worldwide via web browsers and mobile apps. The service is also distributed on Amazon Channels in the UK, and US, and selected stand-up specials have been featured on Virgin Atlantic’s in-flight entertainment offering.
The focus of the PR activity was around securing coverage in key trade press to position NextUP as a worthwhile investment and viable business in the SVoD industry. To this end Franklin Rae worked closely with its media contacts to place news on the opening of new rounds of funding.
Coverage was secured in domestic and international trade press, including Deadline Hollywood, Worldscreen, TBI and Rapid TV News. Results of its investment round include overfunding at 111% via the online equity investing platform SyndicateRoom.
Any business is only as good as its people, and through a structured programme of comment, opinion, speaking opportunities and other channels, we can shine a spotlight on that talent.
From boosting staff morale to reassuring clients that the people working on their account are at the forefront of their field, making your people famous has numerous distinct benefits, many of which are not always obvious. Profiling can also help open doors and reignite conversations that can lead to new business.
In a world where anyone can be a publisher or broadcaster, only the very distinct (and dedicated) manage to stand out. We have a tried and tested programme to boost the profile of key personnel, spanning editorial, speaking engagements, judging panels and general event attendance to ensure their time is maximised.
From press junkets and conferences through to intimate screenings or major launch announcements, Franklin Rae have handled them all. We can help you to plan, organise, stage manage and execute your events without a hitch – including drawing on our varied media contacts and industry connections to help make sure your announcement reaches the right people.
Sometimes we all need a little help, and gaining skills in dealing with the media can be daunting. Even if you’ve been media trained previously, brushing up on the skills of nailing a down-the-line prerecord or making sure you maximise your fifteen seconds on air is often valuable. From interview preparation and coaching through to working with former broadcasters themselves, Franklin Rae makes sure clients and prepped and ready for lights, camera, action.
In this constantly evolving world, effectively communicating your proposition can be key to your success.
This can be easier said than done. Clearly and concisely communicating a company’s essence and purpose is something that businesses still struggle with occasionally – especially when they have built up a formidable reputation in a specific discipline.
At Franklin Rae we work with businesses to help them with all of their comms needs during a transition to ensure that the market understands exactly who they are and what they stand for.