Data-fuelled news generation: SEMrush

The Comms Challenge 

SEMrush is a global trusted data provider, whose main service is online analytics to help businesses market effectively. Its comms strategy globally is to showcase the data analytics behind its responsive offering through ongoing news generation, which requires a strong national news focus to showcase the flexibility, insight and trusted nature of its data.

What We Did

To effectively position them as a contender alongside other UK data and research providers, TMF work with SEMrush on a global and national level to identify strong news angles and interesting perspectives to investigate through a news led approach.

The agency is also working daily to build strong relationships with data journalists, features editors and news reporters to showcase how SEMrush online data differs from typical research analytics, and underline how responsive the service can be to support development of news stories and features, by showcasing trends in action in the online world.

What Happened 

SEMrush is featured in a monthly basis in top tier national and international media, with a strong focus on the flexibility and accuracy of its data provision to showcase consumer trends in action.

SEMrush has been interviewed on the BBC in association with these news stories, and a continual base of awareness and authority for the business and the trusted nature of its data is communicated to a wide range of industries and markets.

In just one month (January 2020), SEMrush coverage reached nearly 150m people online, with 23 pieces of coverage based on their data analytics alone