Following a competitive pitch, The Media Foundry (TMF) at Franklin Rae has been appointed to promote digital agency SYZYGY through a proactive PR programme which harnesses its role as ‘digital architects’ to its clients.
As the specialist PR agency for the marketing industry, TMF is working closely with SYZYGY to identify and drive targeted awareness of the company’s proposition and expertise in both digital media strategy and design and build capabilities. SYZYGY acts as the catalyst for brands’ digital transformation journeys across a number of sectors and key brand experience includes Specsavers, Mazda and Addison Lee.
Ita Murphy, CEO of SYZYGY, comments, “Digital marketing is leading the way for brands the world over, and the SYZYGY approach is entirely focused on making sure their messages are reaching the right person, in the most effective way, at the best possible time. We fuse data, strategic planning and digital know-how for clients, working as their digital architects to make sure they have the best possible digital blueprints and plans in place to communicate with their audiences. TMF demonstrated a great understanding of our market, our sector and our business needs, and we are excited to be working with an agency which demonstrates such passion for our business and the journey we are on.”
“SYZYGY’s brief was right in the sweet spot for TMF in terms of both its communication needs and our knowledge of the digital sector,” adds Kat Jackson, Associate Director at The Media Foundry at Franklin Rae who leads the account. “The business wants to build traction based on the knowledge and delivery which lies at its core and become recognised for its industry-leading proposition as digital architects, being able to lay blueprints for its clients’ digital futures. SYZYGY has the vision, the knowhow and the brilliant track record to drive transformative results.”
The brief with The Media Foundry at Franklin Rae started from the 1st of October.