Do people understand your proposition?

Franklin Rae man reading newspaper image

Every business these days incorporates tech, especially broadcast, but that doesn’t mean it needs to be communicated as if it was confusing computer code.

Franklin Rae cuts through the jargon and works with businesses to help their people get their insights out of their heads and onto the pages of the press they need to be visible within.

We take the hard work out of the process as much as possible, giving you more time and space to do your day job.

EMP

Spanning opinion articles, press briefings, news announcements, features and reactive opportunities, Franklin Rae developed a thought leadership and market support programme for trade press showcasing EMP’s insights and expertise on topics spanning from EPG brokerage to post Brexit broadcast regulations, as well as how to manage highly technical projects.

With such a varied slate of topics to cover, ensuring consistency in tone of voice and key messaging was critical in order to maintain a PR presence which aligned with EMP’s core business objectives, to drive enquiries and ultimately increase company revenue. As such, Franklin Rae’s strategy was to build a plan around EMP’s EPG brokering services. This was especially effective due to EPG trading having enjoyed its busiest ever year. The campaign also deployed other topical discussion topics to highlight the breadth of skills, knowledge and offering within EMP’s operation.

Targeted key trade publications spanned domestic and international outlets in the broadcast industry, media & marketing outlets and business press, alongside national consumer press for relevant topics such as issues relating to Brexit and broadcasting.

Campaign highlights included articles secured in City AM, Broadcast Magazine, and Management Today. In addition, press briefings were secured with target journalists from CNBC, Digiday, Prensario, CBS and Broadcast Intelligence.

Spanning opinion articles, press briefings, news announcements, features and reactive opportunities, Franklin Rae developed a thought leadership and market support programme for trade press showcasing EMP’s insights and expertise on topics spanning from EPG brokerage to post Brexit broadcast regulations, as well as how to manage highly technical projects.

Targeted key trade publications spanned domestic and international outlets in the broadcast industry, media & marketing outlets and business press, alongside national consumer press for relevant topics such as issues relating to Brexit and broadcasting.

Campaign highlights included articles secured in City AM, Broadcast Magazine, and Management Today. In addition, press briefings were secured with target journalists from CNBC, Digiday, Prensario, CBS and Broadcast Intelligence.