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Helping the nation watch the pennies in the supermarket aisles

British families spend nearly £90 billion on supermarket groceries
every year

In this Channel 4 money saving TV special, consumer champions and presenters Sabrina Grant and Anna Richardson showcased how this annual spend is too much, and demonstrated how consumers can shave off their bills without reducing the quality of their weekly shop.

Franklin Rae got the nation’s attention to get in front of the box and soak up all the hints and tips, with the media profile for the show hitting 22 pieces of news coverage spanning TV listings and the critic’s choice pages in all the mainstream TV media in the run up to its transmission.