Gravity Road, The Design Museum

Gravity Road, The Design Museum

The Client

BAFTA-winning creative agency, Gravity Road is renowned for creating content that consumers want to spend time with. Over the past two years, Franklin Rae has handled the company’s corporate PR communications and in 2016 we were tasked with promoting the agency’s role in re-launching the Design Museum following its relocation to Kensington High Street. The aim was to raise awareness of Gravity Road’s imaginative campaign which incorporates film, social media and out-of-home elements.

The Objectives

  • Leverage the project win by creating engaging press material to generate interest among key media
  • Cement the key message; Gravity Road produces superior and quality content
  • Position Gravity Road as a creative agency with big screen potential
  • Promote the aim of Gravity Road’s campaign to get people excited about design

The Results

Franklin Rae managed the promotion of the launch event for the new Design Museum, unveiling Gravity Road’s iconic film ‘The Museum That Never Closes’ to key media, creative, and design press.

The over-arching PR strategy encompassed a schedule of press announcements marking key developments in the campaign, from winning the initial contract with the Design Museum to announcing the launch of the film, and promoting the wide-range of creative elements. These were covered widely in core media, such as The Drum, Design Week, Campaign, Shots and Creativity.

Franklin Rae was able to successfully leverage key partners such as Sir John Hegarty, who sits on the board of trustees at the Design Museum to secure a high profile media interview, which lead to a print and online feature in The Drum. Following the successful re-launch of The Design Museum, Franklin Rae continues to establish Gravity Road as a highly creative, integrated agency that creates and delivers on consistently innovative and dynamic content.