The Client

Hopster is the UK’s leading interactive TV and learning platform for pre-schoolers, offering one of the largest line-ups of U-rated kids TV episodes across mobile, tablet devices and Smart TVs. Used by over one million families worldwide, the award-winning company has been integral in making screen time safe, fun and educational for children since 2013. As the global communications agency for Hopster, Franklin Rae delivers an international corporate and creative consumer PR strategy that aligns with the company’s business and commercial objectives.

The Objectives

  • Increase Hopster’s brand, content and service awareness within trade and consumer press  
  • Increase engagement amongst new key influencers and strengthen existing influencer relationships
  • Demonstrate Hopster’s continued success and growth
  • Position Hopster’s CEO and founder as a leader in kids content

The Results

Since 2015, Franklin Rae’s ongoing PR engagement has resulted in increased visibility for Hopster within consumer and premium trade media. Our approach has successfully positioned them as a pioneering platform in the SVOD space where Hopster has become favourite for parents and teachers alike. They are regularly featured in titles including; Smallish, Prima, Guardian, TBI, Worldscreen, C21, and Kidscreen.

Hopster’s CEO Nick Walters is profiled as a leading and disruptive voice in the kids broadcast space, advocating safe and tailored content for kids. He is regularly invited to participate at leading industry events including Children’s Media Conference, MIPTV and TV Connect.

As a result of our outreach, Hopster is recognised as the leading kids learning and entertainment platform, with subscribers more than doubling from 400,000 to one million families worldwide. Our consumer activities have supported and nurtured a loyal network of followers in the blogging community reaching  millions of parents across the UK.