The Client

Independent Films is a BAFTA-winning production company responsible for some of the highest profile commercial advertising films in UK and Europe. Franklin Rae worked with the company to announce the launch of Kidspiration.TV, an original online media channel for kids. Working closely with Independent Films’ Managing Director Jani Guest and Media Strategist Laura Galloway, our expertise was enlisted to devise and execute a PR strategy to communicate Kidspiration.TV’s key messages and content offering to TV, creative and advertising trade press whilst, also highlighting Independent Films’ move into original content creation.

The Objectives

  • Position Kidspiration.TV as a commercially viable content creator, passionate about producing creative and responsible entertainment programming for children
  • Position Kidspiration.TV as a standalone brand/company with its own IP
  • Highlight Independent Films’ move into original content creation

The Results

We generated positive industry awareness for the channel as the result of a simultaneous UK and international announcement. Coverage appeared in key outlets such as Broadcast, C21, Kidscreen, Worldscreen which referenced Kidspiration.TV as an innovative and refreshingly creative offering for its intended audience. Extended features and interviews secured for the co-creators of the platform appeared within premium trade titles; The Drum, Shots, Adage and Campaign.

Leveraging on the excellent exposure of the launch, Franklin Rae secured two speaker engagements on panel sessions at the world’s leading children’s content conference, MIPJunior. This assisted Jani Guest and Laura Galloway in further amplifying Kidspiration.TV’s key messages to leading international broadcast producers, industry executives and potential brand partners.