The Client

Makever is one of France’s leading scripted production groups, bringing together seven of the best independent French producers and delivering more than 50 hours of TV series, TV movies and Theatrical movies every year.

Makever produces scripted programmes for all of the main French television broadcasters and has partnerships with international broadcasters, producers and distributors.

The Campaign

Franklin Rae was tasked with enhancing Makever Group’s company profile during MIPCOM 2014 in the international trade press. The aim of which was to:

  • Communicate Makever Group as one of the largest and most successful producers of French scripted content
  • Highlight Makever Group’s success and ambition to drive international co-production
  • Publicising the production’s high quality and international appeal

The Results

Franklin Rae secured and scheduled introductory meetings with key TV trade journalists at 2014’s MIPCOM including; The Hollywood Reporter, Broadcast Magazine and C21 Media.

Franklin Rae secured multiple company profiles and editorial comment features across a number of international trade publications (Broadcast, C21 Media, TBI, The Hollywood Reporter, Prensario, Monocle and MIPTV previews) which discussed the company’s key objectives and ambitions over the next year and highlighted their recent successes and upcoming projects.

Franklin Rae supported Makever at key events such as Content London, Berlin Film Festival and Rio Content Market and will be supporting them at this year’s MIPTV.