The Client

S4C is the only Welsh language television channel in the world. As a public service broadcaster, it commissions independent producers from across Wales to make the majority of its programmes. Franklin Rae was tasked by S4C to promote the second series of S4C’s flagship show Y Gwyl/Hinterland and demonstrate its success by announcing the commission for series three.

The Objectives

Position S4C as the champion of British bilingual drama and a creative force in the industry

  • Drive viewership to the second series of Y Gwyll/Hinterland on S4C
  • Position S4C as the primary broadcaster and co-producer of the series and continue to highlight the unique co-production model with Fiction Factory and all3media
  • Demonstrate the shows continued success

The Results

Franklin Rae executed a successful programme publicity campaign and secured national coverage for Y Gwyll/Hinterland

Coverage was secured across broadcast, national, regional and trade press including C21Media, TBI vision, The Guardian, The Huffington Post, The Radio Times and The Metro