The Client

In 2010 Three Stone Media brought the now much publicised Rastamouse series to the BBC’s CBeebies. The company combines emerging talent with established creative to produce unique storytelling.

The Campaign

In addition to launching the show and driving awareness for international sales, Franklin Rae was asked to:

  • Provide market support at MIPCOM to build awareness
  • Create a unique EPK including clips from the show, activity pages, PI, music and images for the consumer press to build awareness of the show in the run up to TX
  • Secure interviews with key talent, including Reggie Yates

The Result

We secured 94 pieces of coverage in consumer publications within the first month of the show airing. In addition we achieved 20 pieces in trade press across news, features, case studies, comment pieces. Our two-pronged approach to the campaign helped make Rastamouse one of the leading kids’ brands to launch on CBeebies that year and enabled the show to become an international success. Coverage appeared Kidscreen, The Sunday Times, Televisual, Licensing.biz, Worldscreen and C21 among others.