This month, we speak to veteran media journalist and host of the Media & Marketing podcast, John Reynolds. From Martin Sorrell to the BBC, find out what’s making the news in the media sphere.
What are you writing about at the moment?
I work as a freelance general news reporter, so write about anything and everything, from transgenderism to Grenfell. On the media and marketing front, I am following what Martin Sorrell is up to and also interested in new news brands network The Ozone Project. The death of media agencies and problems of the big holding groups like WPP and Publicis are also interesting topics.
What are the headlines everyone’s talking about at the moment?
Everything from trans toilets in organisations to BBC staff being overpaid, and even the death of media agencies.
What is your biggest frustration as a journalist?
Getting stories. It’s become too hard to break stories now in the 24 hour news cycle. Journalists are simply tweeting exclusives with just a few words and not even bothering to substantiate the tweet with a story. It can also be frustrating having to hit up contacts all the time for stories and not getting much in return.
What are you watching at the moment?
The World Cup.