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TV Programme Publicity: Firecrest Films & Channel 4’s Supershoppers

The Comms Challenge

Drive viewers to the new money-saving series, by drawing the media’s attention to the 3 special episodes – ‘How To Halve Your Supermarket Bill’, ‘How to Save £1000 Online’, and ‘Christmas Sales: Supershoppers Special

What We Did

Targeted a wide range of consumer press including: National newspapers and supplements (print and online), weekly TV magazines, consumer lifestyle magazines, online TV and entertainment press & broadcast media outlets.

Working with the talent, producers and the programme assets – a dedicated Programme Information release (PI), screeners, stills and script excerpts – we led an intense media relations campaign over 3 months pitching content, consumer interest angles and interviews to all relevant press.

What Happened

Our results exceeded the original client KPIs

The coverage we secured for this series of 3 specials over 130 pieces of coverage in total and included:

  • 130+ pieces of coverage in print and online press
  • 6 x talent interviews in national press
  • 5 x TV listings magazine highlights
  • 1 x piece of broadcast press